Digital Business wird für CEOs immer wichtiger

Wachstum, Unternehmensstrategien, IT und Arbeitskräfte sind auch in diesem Jahr die Top-Themen von CEOs.

 

Die aktuelle CEO-Umfrage des IT-Research und Beratungsunternehmens Gartner zeigt, dass Wachstum die größte Priorität von CEOs und Führungskräften in 2018 und 2019 ist. Die Studie zeigt auf, dass es für Unternehmen zunehmend schwieriger wird zu wachsen. CEOs konzentrieren sich daher insbesondere darauf, die Unternehmensstruktur zu modernisieren und zu verändern, was gleichzeitig auch bedeutet, dass das Digital Business für Unternehmen immer wichtiger wird.

»Obwohl Wachstum die größte Priorität für CEOs ist, hat es einen deutlichen Rückgang bei den Nennungen gegeben. 2017 wurde es noch von 58 Prozent der Teilnehmer genannt – 2018 waren es hingegen nur noch 40 Prozent. Dies bedeutet nicht, dass CEOs weniger Wachstum anstreben. Es zeigt hingegen, dass sich ihre Perspektive darauf ändert, wie das Wachstum zu erreichen ist,« erklärt Mark Raskino, Vice President und Gartner Fellow. »Unternehmensthemen wie neue Strategien, Unternehmenspartnerschaften und Merger & Akquisitions wurden auch häufig genannt und nehmen nach Wachstum die zweithöchste Priorität ein.«

 


 

 

Gartner Survey Reveals That CEO Priorities Are Shifting to Embrace Digital Business

Growth, Corporate Strategies, IT and Workforce Issues Continue to Top CEOs‘ Priorities in 2018

Growth tops the list of CEO top business priorities in 2018 and 2019, according to a recent survey of CEOs and senior executives by Gartner, Inc. However, the survey found that as simple, implemental growth becomes harder to achieve, CEOs are concentrating on changing and upgrading the structure of their companies, including a deeper understanding of digital business.

 

»Although growth remains the CEO’s biggest priority, there was a significant fall in simple mentions of it this year, from 58 per cent in 2017 to just 40 per cent in 2018. This does not mean CEOs are less focused on growth, instead it shows that they are shifting perspective on how to obtain it,« said Mark Raskino, vice president and Gartner Fellow. »The ‚corporate‘ category, which includes actions such as new strategy, corporate partnerships and mergers and acquisitions, has risen significantly to become the second-biggest priority.«

 

The Gartner 2018 CEO and Senior Business Executive Survey of 460 CEO and senior business executives in the fourth quarter of 2017 examined their business issues, as well as some areas of technology agenda impact. In total, 460 business leaders in organisations with more than $50 million in annual revenue were qualified and surveyed.

 

IT remains a high priority coming in at the third position, and CEOs mention digital transformation, in particular (see Figure 1). Workforce has risen rapidly this year to become the fourth-biggest priority, up from seventh in 2017. The number of CEOs mentioning workforce in their top three priorities rose from 16 per cent to 28 per cent. When asked about the most significant internal constraints to growth, employee and talent issues were at the top. CEOs said a lack of talent and workforce capability is the biggest inhibitor of digital business progress.

 

Figure 1: CEO Top Business Priorities for 2018 and 2019

 

Source: Gartner (May 2018)

 

CEOs recognise the need for cultural change

Culture change is a key aspect of digital transformation. The 2018 Gartner CIO Survey found CIOs agreed it was a very high-priority concern, but only 37 per cent of CEOs said a significant or deep culture change is needed by 2020. However, when companies that have a digital initiative underway are compared with those that don’t, the proportion in need of culture change rose to 42 per cent.

 

»These survey results show that if a company has a digital initiative, then the recognised need for culture change is higher,« said Mr Raskino. »The most important types of cultural change that CEOs intend to make include making the culture more proactive, collaborative, innovative, empowered and customer-centric. They also highly rate a move to a more digital and tech-centric culture.«

 

Digital business matters to CEOs

Survey respondents were asked whether they have a management initiative or transformation programme to make their business more digital. The majority (62 per cent) said they did. Of those organisations, 54 per cent said that their digital business objective is transformational while 46 per cent said the objective of the initiative is optimisation.

 

In the background, CEOs‘ use of the word »digital« has been steadily rising. When asked to describe their top five business priorities, the number of respondents mentioning the word digital at least once has risen from 2.1 per cent in the 2012 survey to 13.4 per cent in 2018. This positive attitude toward digital business is backed up by CEOs‘ continuing intent to invest in IT. Sixty-one per cent of respondents intend to increase spending on IT in 2018, while 32 per cent plan to make no changes to spending and only seven per cent foresee spending cuts.

 

More CEOs see their companies as innovation pioneers

The 2018 CEO survey showed that the percentage of respondents who think their company is an innovation pioneer has reached a high of 41 per cent (up from 27 per cent in 2013), with fast followers not far behind at 37 per cent.

 

»CIOs should leverage this bullish sentiment by encouraging their business leaders into making »no way back« commitments to digital business change,« said Mr Raskino. »However, superficial digital change can be a dangerous form of self-deceit. The CEO’s commitment must be grounded in deep fundamentals, such as genuine customer value, a real business model concept and disciplined economics.«

 

[1] More detailed analysis is available to Gartner clients in the report »2018 CEO Survey: CIOs Should Guide Business Leaders Toward Deep-Discipline Digital Business.«

 


 

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