310,4 Millionen Wearables werden laut einer Gartner-Prognose 2017 weltweit verkauft – das entspricht einem Marktwachstum von 17 Prozent. Besonders lukrativ ist das Geschäft mit den Smartwatches. Von den insgesamt 30,5 Milliarden US-Dollar Umsatz mit Wearabels im laufenden Jahr entfallen 9,3 Milliarden US-Dollar auf diese Kategorie. Bis 2021 soll sich der Smartwatch-Absatz auf 81 Millionen verdoppeln. »Smartwatches sind auf dem Weg bis 2021 das größte Umsatzpotenzial aller Wearables zu haben«, so Angela McIntyre, Research Director bei Gartner. Mathias Brandt
Gartner Says Worldwide Wearable Device Sales to Grow 17 Per Cent in 2017
Sales of Smartwatches to Total 41.5 Million Units in 2017
Gartner, Inc. forecasts that 310.4 million wearable devices will be sold worldwide in 2017, an increase of 16.7 per cent from 2016 (see Table 1). Sales of wearable devices will generate revenue of $30.5 billion in 2017. Of that, $9.3 billion will be from smartwatches.
In 2017, 41.5 million smartwatches will be sold. They are on pace to account for the highest unit sales of all wearable device form factors from 2019 to 2021, aside from Bluetooth headsets. By 2021, sales of smartwatches are estimated to total nearly 81 million units, representing 16 per cent of total wearable device sales.
»Smartwatches are on pace to achieve the greatest revenue potenzial among all wearables through 2021, reaching $17.4 billion,« said Angela McIntyre, research director at Gartner. Revenue from smartwatches is bolstered by relatively stable average selling prices (ASPs) of Apple Watch. »The overall ASP of the smartwatch category will drop from $223.25 in 2017 to $214.99 in 2021 as higher volumes lead to slight reductions in manufacturing and component costs, but strong brands such as Apple and Fossil will keep pricing consistent with price bands of traditional watches,« she added.
Table 1: Forecast for Wearable Devices Worldwide 2016-2018 and 2021 (Millions of Units)
|Other fitness monitor||55.46||55.7||56.23||58.73|
Source: Gartner (August 2017)
Smartwatches: A Market Divided Between Four Types of Providers
Apple will continue to have the greatest market share of any smartwatch provider. However, as more providers enter the market, Apple’s market share will decrease from approximately a third in 2016 to a quarter in 2021. The announcement of a new Apple Watch expected in September may enable direct cellular connectivity for interacting with Siri, texting and transferring sensor data when the phone or Wi-Fi is not present. We expect other consumer electronics brands such as Asus, Huawei, LG, Samsung and Sony to sell only 15 per cent of smartwatches in 2021, because their brands do not have as strong an appeal as lifestyle brands for personal technologies.
Two sub-categories that Gartner expects to perform well are kids‘ smartwatches and traditional watch brands, which will emerge as significant segments for smartwatches. Gartner expects kids‘ smartwatches to represent 30 per cent of total smartwatch unit shipments in 2021. These devices are targeted at children in the two to 13 year-old range, before parents provide them with a smartphone.
The other sub-category, which will account for 25 percent of smartwatch units by 2021, is fashion and traditional watch brands. »Luxury and fashion watch brands will offer smartwatches in an attempt to attract younger customers,« said Ms McIntyre. A final sub-category is represented by the startup and while-label brands (e.g., Archos, Cogito, Compal, Martian, Omate or Quanta), which will account for 5 per cent of smartwatch unit sales in 2021.
Bluetooth Headsets to Account for 48 Per Cent of All Wearable Devices in 2017
In 2017, 150 million Bluetooth headsets will be sold, an increase of 16.7 per cent from 2016. Sales will increase to 206 million units in 2021, meaning Bluetooth headsets will remain the most sold wearable device through 2021. The growth in Bluetooth headsets is driven by the elimination of the headphone jack by major smartphone providers. »By 2021, we assume that almost all premium mobile phones will no longer have the 3.5 mm jack,« said Ms McIntyre.
Head-Mounted Displays Remain in Their Infancy
Head-mounted displays (HMDs) account for only 7 per cent of all wearable devices shipped in 2017, and will not reach mainstream adoption with consumers or industrial customers through 2021. »Current low adoption by mainstream consumers shows that the market is still in its infancy, not that it lacks longer-term potenzial,« said Ms McIntyre.
Near-term opportunities for virtual reality HMDs among consumers are with video game players. Workers will also use them for tasks such as equipment repair, inspections and maintenance, but also in warehouses and manufacturing, training, design, customer interactions and more. Theme parks, theatres, museums and sports venues will purchase HMDs to enhance the customers’ experience in interactive attractions or movies, and add information and supplemental images at sporting events.
Gartner clients can learn more in the report: »Forecast: Wearable Electronic Devices, Worldwide, 2017.«
Additional analysis on driving digital business transformation will be presented during Gartner Symposium/ITxpo 2017 in Barcelona from 5-9 November. The event is the world’s most important gathering of CIOs and other senior IT executives. IT executives rely on these events to gain insight into how their organizations can use IT to overcome business challenges and improve operational efficiency. Follow news and updates from the events on Twitter using #GartnerSYM.
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