2016 werden 1,6 Prozent weniger Mobiltelefone verkauft, 2017 wird der Markt für Mobiltelefone aber wieder wachsen.
Im Jahr 2016 werden weltweit 3 Prozent weniger Endgeräte (PCs, Tablets, Ultramobiles und Mobiltelefone) verkauft werden als im Vorjahr, so die aktuelle Prognose des IT-Research und Beratungsunternehmens Gartner. Bereits im Jahr 2015 war der kombinierte Markt für Endgeräte um 0,75 Prozent geschrumpft.
»Der weltweite Markt für Endgeräte wird nicht so bald wieder einstellig wachsen«, kommentiert Ranjit Atwal, Research Director bei Gartner. »Wir rechnen mit einem stagnierenden Markt in den kommenden fünf Jahren. Wir erwarten, dass alle Marktsegmente im Jahr 2016 schrumpfen werden, mit Ausnahme der Premium Ultramobiles und Einstiegs-Mobiltelefone, für die wir im Jahresverlauf jeweils ein einstelliges Wachstum erwarten. Die Premium Ultramobiles werden von der hohen Leistung, der Integration der neuesten Intel CPU-Plattform und von Windows 10 profitieren.«
Gartner Forecasts Worldwide Device Shipments to Decline for Second Year in a Row
Mobile Phone Shipments Will Fall 1.6 Per Cent in 2016, but Will Return to Growth in 2017
Gartner, Inc. said worldwide combined shipments for devices (PCs, tablets, ultramobiles and mobile phones) are expected to decline 3 per cent in 2016 (See Table 1). This will mark the second consecutive year of decline. The global devices market fell by 0.75 per cent in 2015.
»The global devices market is not on pace to return to single-digit growth soon,” said Ranjit Atwal, research director at Gartner. Growth is on pace to remain flat during the next five years. All segments are expected to decline in 2016, except for premium ultramobiles and utility mobile phones (entry level phones), which are expected to show single-digit growth this year.
»We expect premium ultramobiles will start benefiting from the collective performance and integration of the latest Intel CPU platform and Windows 10,« added Mr Atwal.
Worldwide Devices Shipments by Device Type, 2015-2018 (Millions of Units)
| Device Type | 2015 | 2016 | 2017 | 2018 |
| Traditional PCs (Desk-Based and Notebook) | 244 | 216 | 205 | 199 |
| Ultramobiles (Premium) | 44 | 49 | 61 | 75 |
| PC Market | 288 | 265 | 266 | 274 |
| Ultramobiles (Basic and Utility) | 196 | 177 | 173 | 173 |
| Computing Devices Market | 484 | 442 | 439 | 447 |
| Mobile Phones | 1,917 | 1,887 | 1,910 | 1,933 |
| Total Devices Market | 2,401 | 2,329 | 2,349 | 2,380 |
Note: The Ultramobile (Premium) category includes devices such as Microsoft’s Windows 10 Intel x86 products and Apple’s MacBook Air.
The Ultramobile (Basic and Utility Tablets) category includes devices such as, iPad, iPad mini, Samsung Galaxy Tab S2, Amazon Fire HD, Lenovo Yoga Tab 3, Acer Iconia One
Source: Gartner (October 2016)
PC Market to Bottom Out in 2016 and PC Prices in the UK to Increase Less Than 10 Per Cent in 2017
The PC market is expected to exhibit an 8 per cent decline in 2016, as the installed base bottoms out and replacement cycle extensions halt. »The effect of currency depreciation on the market is diminishing,« added Mr Atwal. »The second quarter of 2016 was the first since the second quarter of 2015 least impacted by currency depreciation.” Regions such as Western Europe, where the Euro depreciated significantly in 2015 and PC prices increased, finally showed flat market growth (-0.9 per cent) in the second quarter of 2016. This follows four consecutive quarters of decline.
If this situation prevails it means that PC sales will bottom out in 2016. However, the PC market in Western Europe remains difficult following the Brexit vote. »Device vendors are mitigating the currency depreciation of the pound in two ways — first, they are taking advantage of the likelihood of a single-digit decline in PC component costs in 2016,« said Mr Atwal. »Second, they will »de-feature« their PCs to keep prices down. With these changes, Gartner expects PC prices in the UK to increase by less than 10 per cent in 2017.«
For the PC market to stay on pace for flat growth in 2017, business spending needs to flourish. »The inventory of Windows 8 PCs should have been cleared, and large businesses in mature markets are now looking to move to Windows 10 through 2018,« added Mr Atwal. »In addition, more affordable hardware and increasingly available virtual reality content (such as games, stories and other entertainment) will enable consumer PC buyers to upgrade in order to experience immersive offerings.
Smartphone Growth to Continue Slowing Down in 2016
Total mobile phone shipments are on pace to decline 1.6 per cent in 2016. The smartphone segment continues to grow, albeit more slowly than in previous years, and is expected to reach 1.5 billion units in 2016. »This is no surprise; the smartphone market is maturing, and reaching global saturation with phones that are increasingly capable and remain good enough for longer,« said Roberta Cozza, research director at Gartner.
In 2016, the Android market will continue to be bolstered by Chinese vendors offering more affordable premium devices. Despite the availability of the iPhone 7, Gartner expects a weaker year-over-year volume performance from Apple in 2016, as volumes stabilise after a very strong 2015. As a result, Gartner expects total smartphone market to only increase 4.5 per cent with premium smartphones declining 1.1 per cent in 2016.
»We expect the market for premium smartphones to return to 3.5 per cent growth in 2017, as stronger replacement cycles kick in and in anticipation of a new iPhone next year, which is expected to offer a new design and new features that are attractive enough to convince more replacement buyers,« said Ms Cozza.
[1] More detailed analysis is available in the report »Forecast Analysis: PCs, Ultramobiles and Mobile Phones, Worldwide, 2013-2020, 3Q16 Update.«
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