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Die weltweiten PC-Auslieferungen beliefen sich auf 64,3 Millionen Einheiten im zweiten Quartal 2016. Laut dem vorläufigen Report des IT-Research und Beratungsunternehmens Gartner ist das ein Rückgang von 5,2 Prozent im Vergleich zum zweiten Quartal 2015. Die PC-Auslieferungen gingen damit im siebten Quartal in Folge zurück – die Gartner-Analysten sehen aber Anzeichen für eine Verbesserung im Markt.
»Eines der fortlaufenden Probleme im PC-Markt ist der Preisanstieg in bestimmten Regionen, der auf die Abwertung der lokalen Währung gegenüber dem US-Dollar zurückzuführen ist,« erläutert Mikako Kitagawa, Principal Analyst bei Gartner. »Die Preisfrage hat im vergangenen Jahr sowohl den EMEA-Raum als auch Lateinamerika beeinflusst. Dennoch fielen die Verluste bei PC-Auslieferungen im zweiten Quartal im Vergleich zu vorherigen Quartalen eher gering aus, was auf einen nachlassenden Einfluss der Währung hinweist.«
Gartner Says Worldwide PC Shipments Declined 5.2 Per Cent in Second Quarter of 2016
North America PC Shipments Increased for the First Time in Five Quarters
EMEA PC Shipments Declined 4.3 Per Cent
Egham, UK, 12th July, 2016 — Worldwide PC shipments totalled 64.3 million units in the second quarter of 2016, a 5.2 per cent decline from the second quarter of 2015, according to preliminary results by Gartner, Inc. This was the seventh consecutive quarter of PC shipment declines, but Gartner analysts said the market is showing some signs of improvement.
»One of the ongoing problems in the PC market has been the price hike in selected regions due to the weakening local currency against the US dollar,« said Mikako Kitagawa, principal analyst at Gartner. »The price issue has impacted the EMEA and Latin America regions for the past year. However, PC shipment declines became rather modest in the second quarter compared with previous quarters, which suggests a fading currency impact.
All regions except North America experienced a PC shipment decline. The Latin America region was still very weak largely because of political and economic instability. PC shipments in Latin America are expected to fall below 5 million units for the second quarter of 2016, which is a decline of more than 20 per cent from the second quarter of 2015. These shipment results would be some of the lowest in the history of the Latin America PC industry.
Lenovo maintained the No. 1 position in worldwide PC shipments in the second quarter of 2016, despite a 2.2 per cent decline in units from the same period last year (see Table 1). This was the fifth consecutive quarter of global PC shipment declines for Lenovo. The company experienced double-digit growth in the US mobile PC market, In Asia/Pacific, Lenovo’s shipments declined, but the decline was less than the overall average in the region.
Table 1
Preliminary Worldwide PC Vendor Unit Shipment Estimates for 2Q16 (Thousands of Units)
| Company | 2Q16 Shipments | 2Q16 Market Share ( %) | 2Q15 Shipments | 2Q15 Market Share ( %) | 2Q16-2Q15 Growth ( %) |
| Lenovo | 13,198 | 20.5 | 13,491 | 19.9 | -2.2 |
| HP Inc. | 12,284 | 19.1 | 12,063 | 17.8 | 1.8 |
| Dell | 9,788 | 15.2 | 9,490 | 14.0 | 3.1 |
| Asus | 4,695 | 7.3 | 4,637 | 6.8 | 1.3 |
| Apple | 4,559 | 7.1 | 4,793 | 7.1 | -4.9 |
| Acer | 4,417 | 6.9 | 4,401 | 6.5 | 0.4 |
| Others | 15,354 | 23.9 | 18,975 | 28.0 | -19.1 |
| Total | 64,295 | 100.0 | 67,851 | 100.0 | -5.2 |
Notes: Data includes desk-based PCs, notebook PCs and ultramobile premiums, but not Chromebooks or iPads. All data is estimated based on a preliminary study. Final estimates will be subject to change. The statistics are based on shipments selling into channels.
Source: Gartner (July 2016)
HP Inc. returned to growth in the second quarter of 2016 after four consecutive quarters of shipment decline. HP Inc. resolved its inventory buildup, which had slowed its sell-in shipments. HP Inc. did well in EMEA to maintain the top position, but it was not able to surpass Dell in the US.
Dell grew faster than the industry average in all regions in the second quarter of 2016. Dell did especially well in the US, Latin America and Japan markets. Mobile PC shipments grew across all regions except EMEA, while its desktop PC shipments declined in most regions.
Asus, Apple and Acer are battling it out for the fourth position in worldwide PC shipments for the second quarter of 2016, as preliminary results get finalised.
In the US, PC shipments totalled 15.2 million units in the second quarter of 2016, a 1.4 per cent increase from the second quarter of 2015 (see Table 2). The US PC market had experienced five consecutive quarters of shipment declines. Analysts said there are still opportunities and challenges ahead for the US PC market.
»While vendors and channels generally have more optimistic expectations of PC sales compared with the past, there is still a chance to have a potenzial inventory built. This will depend on how PC market demand picks up in the second half of this year for both the business and consumer segments,« Ms Kitagawa said. »The second and third quarter are typically PC buying season for the US public sectors. Positive second-quarter results could suggest healthy PC sales activities among the public sectors. There is an opportunity for a Windows 10 refresh among businesses, which we expect to see more toward the end of 2016 to the beginning of 2017.«
Table 2
Preliminary US PC Vendor Unit Shipment Estimates for 2Q16 (Thousands of Units)
| Company | 2Q16 Shipments | 2Q16 Market Share ( %) | 2Q15 Shipments | 2Q15 Market Share ( %) | 2Q16-2Q15 Growth ( %) |
| Dell | 4,105 | 27.0 | 3,769 | 25.1 | 8.9 |
| HP Inc. | 4,010 | 26.3 | 3,975 | 26.5 | 0.9 |
| Lenovo | 2,209 | 14.5 | 2,022 | 13.5 | 9.2 |
| Apple | 1,873 | 12.3 | 2,064 | 13.8 | -9.3 |
| Asus | 751 | 4.9 | 721 | 4.8 | 4.2 |
| Others | 2,277 | 15.0 | 2,457 | 16.4 | -7.3 |
| Total | 15,223 | 100.0 | 15,007 | 100.0 | 1.4 |
Notes: Data includes desk-based PCs, notebook PCs and ultramobile premiums, but not Chromebooks or iPads.. All data is estimated based on a preliminary study. Final estimates will be subject to change. The statistics are based on shipments selling into channels.
Source: Gartner (July 2016)
Asia/Pacific PC shipments totalled 22.7 million units in the second quarter of 2016, a 6.3 per cent decline from the second quarter of 2015. With a stagnant economy in the region, it put pressure on discretionary spending, and smartphones ranked as a higher priority to purchase than PCs. There were election activities in Australia, the Philippines and South Korea, which created a lull in IT spending from the government sector. PC shipments in China declined 6.4 per cent in the second quarter of 2016. Business confidence is weak in China, and this affects consumer buying patterns.
PC shipments in EMEA totalled 17.8 million units in the second quarter of 2016 (see Table 3), a decline of 4.3 per cent from the same period in 2015.
»Declines in PC sales slowed to single digits in EMEA due to the end of the depreciation of the euro against the US dollar, and the related price increases in euros,« said Isabelle Durand, principal research analyst at Gartner. »Brexit has had no impact in the second quarter beyond the steadily weaker pound since the referendum was announced in 2015. However, post-Brexit sterling was sharply weaker against the dollar, and this will trigger price increases that will likely cause downward pressure on fourth-quarter sales in the UK.«
In Germany, PC demand was slow, recording further declines despite a strong domestic economy. Many users still don’t see any compelling reason to upgrade their existing PCs. The PC market in France was impacted by consumer discretionary spend flowing toward televisions ahead of the European Cup football tournament, as well as Lenovo’s stock issue in the channel.
The overall PC market across both Eastern Europe and Eurasia has been the weakest spot in EMEA, with demand in central Europe continuing to decline. Demand from consumers and businesses alike has been very cautious, as few find reasons to upgrade their existing hardware. High political instability in the Middle East and North Africa as well as the seasonal impact of Ramadan drove the sixth consecutive quarter of decline.
»We remain cautious for 2016,« said Ms Durand. »Most companies will be focused on surviving the challenges of the next 12 months. The brightest spot in the market could perhaps be an increase in average selling prices, with good sales of high-end gaming PCs and hybrid laptops fuelling this change.«
Table 3
Preliminary EMEA PC Vendor Unit Shipment Estimates for 2Q16 (Thousands of Units)
| Company | 2Q16 Shipments | 2Q16 Market Share ( %) | 2Q15 Shipments | 2Q15 Market Share ( %) | 2Q16-2Q15 Growth ( %) |
| HP Inc. | 4,112 | 23.1 | 3,930 | 21.1 | 4.6 |
| Lenovo | 3,277 | 18.4 | 3,439 | 18.5 | -4.7 |
| Asus | 1,985 | 11.1 | 1,851 | 9.9 | 7.2 |
| Dell | 1,898 | 10.6 | 2,031 | 10.9 | -6.6 |
| Acer | 1,650 | 9.3 | 1,723 | 9.2 | -4.2 |
| Others | 4,905 | 27.5 | 5,656 | 30.4 | -13.3 |
| Total | 17,826 | 100.0 | 18,630 | 100.0 | -4.3 |
Notes: Data includes desk-based PCs, notebook PCs and ultramobile premiums, but not Chromebooks or iPads.. All data is estimated based on a preliminary study. Final estimates will be subject to change. The statistics are based on shipments selling into channels.
Source: Gartner (July 2016)
These results are preliminary. Final statistics will be available soon to clients of Gartner’s PC Quarterly Statistics Worldwide by Region program. This programme offers a comprehensive and timely picture of the worldwide PC market, allowing product planning, distribution, marketing and sales organisations to keep abreast of key issues and their future implications around the globe.
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