Der Kampf um die digitale Vorherrschaft

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CIOs sollten die Führung im Bereich der Entwicklung von Business-Ökosystemen übernehmen, um eine digitale Plattformstrategie voranzutreiben.

Digitale Branchengrößen beabsichtigen die physische Welt zu einer Erweiterung der digitalen Welt zu machen.

Jedes Unternehmen benötigt eine digitale Plattformstrategie, so das IT-Research und Beratungsunternehmen Gartner. Hierfür wird eine starke und zeitgemäße Führung der CIOs im Bereich der Entwicklung von Business-Ökosystemen verlangt, um die Unternehmensstrukturen zu verbessern und einige der weltweit größten Herausforderungen zu bewältigen.

»CIOs müssen erkennen, dass alte Organisationsstrukturen die digitale Transformation blockieren werden«, erläutert Don Scheibenreif, Vice President und Analyst bei Gartner. »Es sollten alte Gewohnheiten abgeschafft werden, die ein bimodales Führungsverhalten unterdrücken«, fügt Don Scheibenreif hinzu. »Bimodale IT sollte in einen kontinuierlichen Prozess – nicht nur für einzelne Projekte, sondern als eine fortlaufende Disziplin – umgesetzt werden.«


Gartner Says CIOs Should Take the Lead in Creating Business Ecosystems to Drive a Digital Platform Strategy

Analysts Said Digital Giants Plan to Make the Physical World an Extension of the Digital World, During Gartner Symposium/ITxpo 2016, 6-10 November, in Barcelona

Barcelona, Spain, 7th November 2016 — Every organisation needs a digital platform [1] strategy, according to Gartner, Inc. It will take bold, modern leadership by CIOs to develop business ecosystems to improve their organisations and tackle some of the world’s biggest challenges.

During Gartner Symposium/ITxpo, which is taking place here until Thursday, Gartner analysts are discussing how CIOs can use the capabilities of new digital platforms to deliver results, and explaining how they define the CIO’s new leadership role.

»CIOs must realise that old organisational strategies will inhibit digital transformation,« said Don Scheibenreif, vice president and distinguished analyst at Gartner.

He said the future organisational structure is cross-functional and bimodal. The term »bimodal« refers to the practice of managing two separate but coherent styles of work: one focused on predictability, the other on exploration.

»Get rid of all habits that would inhibit your bimodal leadership,« added Mr Scheibenreif. »Turn bimodal IT into a continuous process, not for just a single set of projects, but as an ongoing discipline.«

Mr Scheibenreif told the audience of nearly 6,000 CIOs and IT leaders to pledge themselves to develop their »beginner’s mind«, and rely less on outdated best practices. »True leaders also create team diversity and establish cognitive diversity in their team,« he added. »Cognitive diversity in a team pushes new thinking and creates breakthrough results that are a critical part of a business leader’s strategy.«

Gartner analysts used the example of a train operator questioning established best practices and reinventing a core process. The traditional perspective of the management team was that becoming really good at maintenance kept costs down and train availability high. However, the »beginner’s mind« of the train operator questioned why maintenance had to be scheduled. With a fresh perspective, it was then decided to »listen to the train« using Internet of Things technology, and to provide maintenance only when needed.

Business Ecosystems

Digital platforms enable companies to pursue business models that bring together multiple buyers and sellers. The digital platform business model is used by the world’s most valuable companies. »Business ecosystems aren’t just for digital-only or mega-companies,« said Mark Raskino, vice president and Gartner Fellow. »Every company will compete as part of a business ecosystem.«

For example, in the agricultural sector tractor companies will build ecosystems to bring together partners of all sizes to provide connected services. When these ecosystems collaborate the result will be greater market access for ecosystem partners, higher crop yields and sales for farmers, and new streams of revenue and increased customer loyalty for agricultural organisations.

Digital Giants

»Organisations are digitalising all the things we use — appliances, automobiles, hospitals, payment methods and so on,« Mr Raskino said. »The digital giants, such as Apple, Google and Tencent, will take the ecosystem business models they have developed in areas such as e-commerce, music, apps and search, and extend their tentacles into the connected world we have collectively created. They plan on making the physical world an extension of the digital — on making it a world they control.«

As products and services become more digital, more physical things are connecting to technology platforms that are controlled by, and viewed from, software. When this happens, the digital giants step in between many companies‘ products and services and their customers.

This represents a difficult situation for many companies. They will have to decide either to work with the digital giants or fight them. Most consumer companies will choose to work with them. But Gartner predicts that industrial companies will create their own ecosystems centred on heavy industries such as manufacturing, construction and mining. »A battle between ecosystems is inevitable,« Mr Raskino concluded.

[1] A digital platform is a business-driven framework that enables a community of partners, providers and customers to share and enhance digital processes and capabilities, or to extend them, for mutual benefit. The framework enables different combinations of business model, leadership, talent, delivery platform and IT infrastructure platform to power digital business ecosystems.
Video replays of keynotes and sessions are available on Gartner Events on Demand. Follow news, photos and video coming from Gartner Symposium/ITxpo on Smarter With Gartner, on Twitter using #GartnerSYM, and on Facebook and LinkedIn.

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