Eine Revolution der Bürgerdienste ist möglich

Bisher nutzen nur wenige Organisationen des öffentlichen Sektors disruptive Veränderungen zu ihrem Vorteil.

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Laut dem IT und Research Beratungsunternehmen Gartner könnten Organisationen des öffentlichen Sektors die digitale Disruption nutzen, um eine Revolution der Bürgerdienste herbeizuführen. Diese Bemühungen werden jedoch oft durch Top-down-Hierarchien, tradierte Organisationskulturen oder mangelnde überzeugende Visionen untergraben. Dennoch gibt es bereits erfolgreiche Beispiele, die repliziert werden können.

»Organisationen des öffentlichen Sektors schützen sich oft durch kulturelle und organisatorische Instrumente vor den schnellen Veränderungen im politischen und wirtschaftlichen Umfeld«, erläutert Elise Olding, Research Vice President bei Gartner. »Dies verspricht zwar Stabilität, gleichzeitig werden aber umfangreiche organisatorische Veränderungen immer schwieriger.«

Gartner Says Public Sector CIOs Can Lead a Citizen Services Revolution

Few Public Sector Organisations Currently Use Disruptive Change to Their Advantage

Digital Transformation to Be Explored at the Gartner Digital Workplace Summit 2016 in London, UK and at the Gartner Application Strategies & Solutions Summit 2016 in Las Vegas, NV

Egham, UK, 17th, August, 2016 — Public sector organisations could harness digital disruption in times of change to bring about a revolution in citizen services, said Gartner, Inc. These efforts are often hindered by top-down hierarchies, cultural legacies and the lack of a compelling vision. There are, however, successful examples that can be replicated.

»Public sector organisations often have cultural and organisational mechanisms to buffer them from rapid swings in the political or economic landscape,« said Elise Olding, research vice president at Gartner. »While this provides stability, it also makes large-scale organisational change a difficult prospect.«

Frequently, public sector CIOs who champion change are challenged by a risk-averse culture and a resource allocation that is restricted to discrete outputs rather than holistic outcomes. They also face short election and budget cycles that are out of phase with organisational needs. Public sector leaders — including CIOs — must create a culture that is less averse to change, unified in vision and direction, and that can manage change more effectively over longer time frames.

»None of these challenges are insurmountable,« said Ms Olding. »Based on our conversations with public sector CIOs who have seen success in their digital transformation, Gartner has identified three key recommendations.«

1. Promote a Compelling Vision

In an ideal scenario, a CIO will receive clear direction on the strategic intent of the organisation and the role IT will play in that. Too often, however, public sector organisations lack a clear »business« strategy to which the CIO can align IT investments. Yet, in either case, it’s vital the CIO formulates a vision of how technology investments will achieve a desired future state for the organisation.

»The best kind of vision should fit on a postcard,« said Ms Olding. »It expresses in clear, nontechnical terms on one page what is wrong with the status quo, and outlines a set of activities and investments that will improve things.«

A vision like this allows for engagement with executive leaders, so they can affirm, revise or reject and replace the strategic direction the CIO has outlined for the IT organisation. If clear executive direction was lacking from the outset, this engagement may serve as a catalyst to improve the strategy outside the IT organisation. If a clear direction was in place, the vision will still affirm and provide a template for IT’s role in bringing it to reality.

  1. Make Change Inclusive

»Getting executive buy-in is just the first step; the vision is the cornerstone for action,« said Ms Olding. »It’s critical to communicate the vision to midlevel management and frontline workers in a way that demonstrates how their role fits into the vision, and how the completed vision will improve their role. A credible answer to the question, ‚What’s in it for me?‘ builds caring and belief.«

It’s also important that the vision shows how it builds on the good work of earlier efforts. This will not be the first vision seen by most employees. Many of them will have invested in one or more previous visions, only to see them swept away or discredited by a new round of leaders. They may be justifiably sceptical of a new picture. To win their support CIOs must avoid hyping their vision as a panacea, but rather present it as an iteration and expansion of previous achievements.

In addition to honouring the culture and legacy of an organisation and how it contributes to the future vision, CIOs must cultivate »change agents.” These are employees who clearly understand the vision and its benefits, and champion it among their peers. CIOs can better harness the creativity and insights of the entire organisation when they constantly invite, encourage and support employees at all levels who show desire to make the vision a reality.

  1. Alter Leadership Practices

Embracing change will require changes for everyone, and that starts with leadership. Organisational cultures can foster myths that are comfortable yet counterproductive. Such myths are rooted in the language of »that’s how we’ve always done things,« which reinforces a victim mentality and smothers innovation.

»The CIOs who succeed in transforming the business actively confront ingrained behaviours, traditions and legacy processes,« said Ms Olding. »They challenge leadership and are successful in instilling a clearly defined sense of urgency around their vision that gains the trust and support of the entire organisation, from leadership to frontline workers.«

Practical, actionable advice to help IT leaders harness digital transformation in their organisations will be presented at the Gartner Digital Workplace Summit 2016 in London, UK (follow updates on Twitter using the hashtag #GartnerDWS) and at the Gartner Application Strategies & Solutions Summit 2016 in Las Vegas, NV (follow updates on Twitter using the hashtag #GartnerAPPS).

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  1 comment for “Eine Revolution der Bürgerdienste ist möglich

  1. 25. August 2016 at 2:53

    For instance, major music stores like iTunes are not available in Asia and US TV networks which let viewers see programmes on their website don’t make such programmes available to viewers outside the US. This is even if people are willing to pay to download or see the content.. Isn’t an online store or channel where content is legitimately distributed globally possible?. If the government is responsible for restricting distribution, which government are we talking about? The government in the country where the content is produced or the government in the country where the content is to be imported to?.

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